Question 13
An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?
Select an option, then click Submit answer.
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Evaluate current landing page to determine if it is relevant to the ad.
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Raise the campaign's budget to increase traffic to the site.
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Remove any negative keywords to attract more relevant visitors.
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Increase maximum cost-per-click (CPC) bids to improve Ad Rank.
