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AdWords-Fundamentals – Google AdWords Fundamentals

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Showing 4–6 of 13 questions

Question 4

What impact on conversions would you generally expect from lowering and raising bids? Assume daily budget is not and will not be reached. (Choose two.)

Select all that apply, then click Submit answer.

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    Higher bids generally result in more conversions at a higher average CPA.
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    Lower bids generally result in more conversions at a lower average CPA.
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    Lower bids generally result in fewer conversions at a lower average CPA.
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    Higher bids generally result in fewer conversions at a higher average CPA.
Question 5

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)

Select all that apply, then click Submit answer.

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    Custom-branded merchandiser tracking inquiries, some of which convert to a deal
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    Retail e-commerce selling luxury hats and tracking transactions
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    Network security company tracking free trials, some of which convert to a purchase
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    Improve comedy group promoting a mysterious video with no immediate ways to interact
Question 6

During campaign creation, advertisers can choose to place their ads on:

Select an option, then click Submit answer.

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    Specific placements within the Search and Display Networks.
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    The Placement and Display Networks.
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    The Search and Display Networks.
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    Specific placements within the Search Network.