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AdWords-Fundamentals – Google AdWords Fundamentals

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Showing 1–3 of 13 questions

Question 1

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose two.)

Select all that apply, then click Submit answer.

  • ○

    Search terms
  • ○

    Clickthrough rate (CTR)
  • ○

    Clicks
  • ○

    Impressions
Question 2

As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

Select all that apply, then click Submit answer.

  • ○

    Purple flowers
  • ○

    Flower gardens
  • ○

    Purple flowers haze
  • ○

    Purple flower seeds
Question 3

If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? (Choose two.)

Select all that apply, then click Submit answer.

  • ○

    Sport equipment
  • ○

    Running shoes
  • ○

    Buy tennis shoes
  • ○

    Tennis clothing