AdWords-Fundamentals Google AdWords Fundamentals

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Showing 7–9 of 13 questions

Question 7

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

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  • Ads cannot simulate email inbox notifications or fake "friend/crush" requests.

  • Ads cannot contain exclamation points.

  • Ads cannot contain the phrase "See more!"

  • Ads cannot contain that amount of characters.

Question 8

Advertisers should use Google Website Optimizer when:

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  • Their landing pages generate error messages.

  • Their web pages are not generating the desired conversion results.

  • The number of impressions for their website has decreased.

  • The number of clicks to their websites has decreased.

Question 9

Which is a best practice for creating effective ad text?

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  • Repeat words to add emphasis

  • Use the same ad text for every ad in the ad group

  • Use a home page for every URL

  • Include prices and promotions