AdWords-Fundamentals – Google AdWords Fundamentals

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  Add affinity audiences targeting people interested in green living and beauty

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  Use a balanced combination of broad-, exact-, and phrase-matched keywords

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  Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

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  Target large metropolitan areas where people are more likely to encounter her product
  
  

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  reach customers while there’s searching for your products or services

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  choose the types of websites where you want your ads to show

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  choose from a range of ad formats, like video and image ads

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  reach customers browsing websites related to your business
  
  

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  Auction insights report

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  Time segmentation report

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  Search terms report

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  Paid & organic report