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PCM – Professional Certified Marketer

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Showing 13–15 of 15 questions

Question 13

Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

Select an option, then click Submit answer.

  • ○

    observation
  • ○

    Focus groups
  • ○

    Social media
  • ○

    Scanner method
  • ○

    in-depth interview
Question 14

Mike Morgan, a sales representative for a major food service distributor of Warm Delights, wanted to encourage repeat purchases by his grocery customers. In order to accomplish this objective, Morgan offered the following discounts to his customers: a 10 percent discount for buying 1-49 cases of Warm Delights within a calendar month; a 12-percent discount if 50-99 cases of Warm Delights are purchased within the same calendar month; and a 15-percent discount if 100 or more cases of Warm Delights are purchased within the same calendar month. What type of discount was Morgan offering his grocery customers?

Select an option, then click Submit answer.

  • ○

    a seasonal discount
  • ○

    a quantity discount
  • ○

    a cash discount
  • ○

    a trade discount
  • ○

    a partial-payment discount
Question 15

Stitch, a bespoke designer boutique, in Florida, caters to over 150 customers every month. The customers usually choose and purchase fabric at the same store and depend on an in-house tailor's recommendations for purchasing the right amount of fabric. If the employees of Stitch overestimate the amount of fabric required or overcharge customers for fabric, they will be violating the value of _____ in the AMA Statement of Ethics.

Select an option, then click Submit answer.

  • ○

    transparency
  • ○

    citizenship
  • ○

    fairness
  • ○

    respect
  • ○

    expediency