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PCM – Professional Certified Marketer

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Showing 7–9 of 15 questions

Question 7

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

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    100
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    400,000
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    1 million
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    1.4 million
  • ○

    3.2 million
Question 8

Which of the following is true of distribution centers?

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    Distribution centers rely on pull, rather than push strategies to determine their inventory levels.
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    Greater backup inventory is needed to prevent stockouts.
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    Space in a distribution center is usually more expensive than space in retail stores.
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    Distribution centers work best when retailers have only a few outlets that are far apart geographically.
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    Distribution centers enable the retailer to carry less merchandise in the individual stores, which results in lower inventory investments systemwide.
Question 9

Why don't the majority of customers bother to redeem rebates?

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    The discount offered by rebates is not significant enough.
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    The procedure to redeem a rebate is complex as well as lengthy.
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    The price cut is not offered directly to the consumers.
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    The price on the shelf is more than the normal price of the product.
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    The rebates come with riders such as a minimum purchase.