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PCM – Professional Certified Marketer

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Showing 10–12 of 15 questions

Question 10

Salim, the Ethics and Compliance Director at KARA Mining Company, is called to look into the matter of KARA shutting down one of its mines abruptly. The local workers who are suddenly laid off contend that KARA is being unethical, while KARA claims that keeping the mine open is not very profitable. Who among these entities should Salim consider as a one-off stakeholder?

Select an option, then click Submit answer.

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    KARA Mining Company
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    KARA's employees
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    KARA's stockholders
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    KARA's mine and its natural environment
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    KARA's customers located close to the mine
Question 11

The Crichton Family Farm is a family-run business that produces and sells organic produce, preserves, and baked goods under the Crichton Family Farm brand. It has generally operated in a limited area, selling most of its products from the farm and in stores in the nearby town of Greenville. When loyal customers mentioned the brand on social media sites, there was great interest from others, and the Crichtons saw potential to expand the business. Which of the following strengthens the case for the family to opt for a product development strategy?

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    Crichton products are all-natural, without preservatives or additives, and cannot be stored for a long time.
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    Many customers enquire if the Crichtons sell organic dairy products as well and are willing to buy them.
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    A chain of organic food stores has approached the Crichtons and offered to stock Crichton products in its outlets throughout the state.
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    Crichton products sell very quickly, and the Crichtons rarely stock inventory for longer than a week.
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    The Crichton Family Farm's most popular product is its home-baked loaves of bread, which sell twice as fast as any other item.
Question 12

In which of the following cases is a firm making a business decision based on a strength, as identified in a SWOT analysis?

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    Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.
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    Crichton Inc. decided against opening a business in Cambria when the country's economy suffered a depression.
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    Aeryn Cosmetics decided to intensify its marketing efforts in the market when its closest competitor went out of business.
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    Green Bay Inc. changed its manufacturing process after the government imposed a new tax on one of the ingredients in its product.
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    Orangejello Inc. modified its product in the Cambrian market, to account for local tastes and preferences.