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PCM – Professional Certified Marketer

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Showing 4–6 of 15 questions

Question 4

Which of the following would a firm be likely to do at the implementation stage of its marketing strategy?

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    Introduce ethical statements in the firm’s mission or vision statements
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    Use the company's mission statement to guide the SWOT analysis for the firm
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    Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues
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    Evaluate managerial actions from the standpoint of ethics
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    Check whether potential ethical issues identified during the planning stage have been addressed
Question 5

_____ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.

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    Generation X
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    Generation Z
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    The Baby Boomers
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    Generation Y
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    Millenials
Question 6

Raymond is driving across town when he spots a billboard that reads, "When life begins…" He instantly recognizes this as the tagline for Voch Spa and expects to find a spa nearby. Which of the following aspects of a brand is exemplified in this scenario?

Select an option, then click Submit answer.

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    Brand licensing
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    Brand dilution
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    Brand association
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    Brand loyalty
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    Brand extension