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PCM – Professional Certified Marketer

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Showing 1–3 of 15 questions

Question 1

_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision.

Select an option, then click Submit answer.

  • ○

    Advertising
  • ○

    Direct marketing
  • ○

    Public relation
  • ○

    Sales promotion
  • ○

    Personal selling
Question 2

By setting appropriate service standards and measuring service performance, firms can attempt to close a __________ gap.

Select an option, then click Submit answer.

  • ○

    seniority
  • ○

    knowledge
  • ○

    standards
  • ○

    delivery
  • ○

    communication
Question 3

Zippy manufacturers pens in the U.S. Zero Point, Zippy's latest ball point pen, is three months old and yet to grab a significant market share. Since the demand for ball point pens is high, Zippy believes that Zero Point will benefit from increased advertisement and promotions. Zippy's marketing strategies are aimed at increasing the market share of Zero Point, significantly, during the current quarter. In this scenario, Zero Point is a _____.

Select an option, then click Submit answer.

  • ○

    dog
  • ○

    cash cow
  • ○

    star
  • ○

    question mark
  • ○

    loss leader