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MCE – Marketo Certified Expert Exam

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Showing 7–9 of 10 questions

Question 7

The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.

Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

Select an option, then click Submit answer.

  • ○

    Add A/B Test
  • ○

    Schedule
  • ○

    New Email
  • ○

    Edit Smart List
Question 8

What is one difference between segmentations and smart lists?

Select an option, then click Submit answer.

  • ○

    A lead can exist in multiple segmentations but not in multiple smart lists.
  • ○

    Segmentations can be used to create dynamic content while smart lists cannot.
  • ○

    Smart lists can be used as a filter option when creating an email program while segmentations cannot.
  • ○

    Smart lists can be used in smart campaigns while segmentations cannot.
Question 9

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

Select an option, then click Submit answer.

  • ○

    Email performance
  • ○

    Changes to the engagement program cadence
  • ○

    Lead score
  • ○

    Contribution to the engagement score