MCE Marketo Certified Expert Exam

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Showing 1–3 of 10 questions

Question 1

HOTSPOT

A company has never done lead scoring before and wants to build a scoring model.

Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

Answer options may be used more than once or not at all.

Hot Area:

Answer is in the explanation below.

Question 2

Which two behaviors can be tracked with Munchkin code? (Choose two.)

Select all that apply, then click Submit answer.

  • Web page visits

  • Web page clicks

  • Social media activity

  • Web page bookmarks

  • Average time spent on site

Question 3

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

Select all that apply, then click Submit answer.

  • Add a new My Token to the program called {{my.webinar URL}}

  • Create a smart campaign using the Fills Out Form trigger

  • Create a smart campaign using the Send Alert flow step

  • Change the form settings to operational

  • Create an email that includes the {{member.webinar URL}} token

  • Change the email settings to operational

  • Create an email that includes the {{webinar.link URL}} token