MCE - Study Material - Marketo Certified Expert Exam

The Marketo Certified Expert (MCE) exam is a professional certification exam that tests a candidate's knowledge of the Marketo platform and its capabilities. The exam is designed to assess a candidate's understanding of the core concepts and features of the platform, as well as their ability to develop and execute successful marketing campaigns.

The Marketo Certified Expert (MCE) exam is a 90-minute, multiple-choice exam.

There are 60 questions on the Marketo Certified Expert (MCE) exam.

The passing score required to be certified as a Marketo Certified Expert (MCE) is 80%.

The Marketo Certified Expert (MCE) exam requires a higher level of competency than the Marketo Certified Professional (MCP) exam. To become an MCE, you must have a working knowledge of Marketo and the ability to demonstrate a mastery of core Marketo concepts.

The Marketo Certified Expert (MCE) exam consists of multiple-choice and multiple-select questions.

The Marketo MCE exam is offered online and in testing centers. To take the exam online, you must first register and purchase the exam. Once you have registered, you will be provided with a link to the online exam. You will have 90 minutes to complete the exam and must score at least 70% to pass. To take the exam in a testing center, you must first register and purchase the exam. Once you have registered, you will be provided with a voucher that you can use to schedule an appointment at a testing center. You must bring a valid form of identification with you to the testing center and will have 90 minutes to complete the exam. You must score at least 70% to pass.

The Marketo Certified Expert (MCE) exam is offered in English.

The cost of the Marketo MCE Exam is $200 USD.

The target audience for the Marketo MCE Exam is marketing professionals who have a working knowledge of Marketo and want to demonstrate their proficiency in the platform. This includes digital marketers, marketing automation professionals, and marketing operations professionals.

The average salary for a Marketo MCE certified professional is around $80,000 per year. However, this can vary greatly depending on the individual's experience and location.

The Marketo Certified Expert (MCE) exam is administered by Marketo, Inc. and can only be taken at an authorized testing center. To find an authorized testing center, please visit the Pearson VUE website.

The recommended experience for the Marketo MCE Exam is a minimum of two years of hands-on experience with Marketo, including the use of Marketo Engagement Platform, Marketo Engagement Studio, and Marketo Lead Management. Additionally, the candidate should have a thorough understanding of marketing automation concepts and best practices, as well as a working knowledge of HTML, CSS, and JavaScript.

The Prerequisite for Marketo MCE Exam is to have at least one year of experience with Marketo and/or have completed the Marketo Certified Expert (MCE) Training.

You can check the expected retirement date of the Marketo MCE exam on the Marketo Certification website: https://certification.marketo.com/

1. Become familiar with the Marketo Certified Expert (MCE) program: The MCE program is designed to recognize individuals who have demonstrated expertise in Marketo’s marketing automation platform. 2. Register for the MCE Exam: The MCE exam is available online and is administered by Marketo. 3. Study for the MCE Exam: To prepare for the MCE exam, review the Marketo Certified Expert Study Guide and use the Marketo University learning resources. 4. Take the MCE Exam: The MCE exam consists of multiple-choice questions and is designed to test your knowledge of Marketo’s marketing automation platform. 5. Receive your MCE Certification: Upon successful completion of the MCE exam, you will receive your MCE certification and be listed on the Marketo Certified Experts page.

1. Lead Management: This topic covers the processes and tools used to manage leads, including lead scoring, lead nurturing, and lead routing. 2. Campaign Management: This topic covers the processes and tools used to create, manage, and measure marketing campaigns, including email campaigns, webinars, and events. 3. Reporting and Analytics: This topic covers the processes and tools used to measure and analyze marketing performance, including dashboards, reports, and analytics. 4. Program and Channel Management: This topic covers the processes and tools used to manage programs and channels, including social media, mobile, and web. 5. Database Management: This topic covers the processes and tools used to manage the database, including segmentation and list management. 6. Marketing Automation: This topic covers the processes and tools used to automate marketing tasks, including lead scoring, lead nurturing, and lead routing.

1. What are the key features of the Marketo Engagement Platform? 2. How can Marketo help marketers segment their audiences? 3. What is the difference between an Engagement Program and a Smart Campaign? 4. What are the best practices for creating effective lead scoring models? 5. What is the purpose of the Marketo Social Suite? 6. How can marketers use the Marketo Email Designer to create engaging emails? 7. What are the benefits of using the Marketo Mobile App? 8. How can marketers use the Marketo Real-Time Personalization feature? 9. What are the key components of a successful lead nurturing program? 10. How can marketers use A/B testing to optimize their marketing campaigns?

The difficulty level of the Marketo MCE exam varies depending on the individual’s background and experience with the platform. Generally, it is considered to be of moderate difficulty.