MCE Marketo Certified Expert Exam

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Showing 4–6 of 10 questions

Question 4

Which three token types can be used to insert a date into an email? (Choose three.)

Select all that apply, then click Submit answer.

  • Rich Text

  • Date

  • Calendar File

  • Number

  • Text

  • Score

Question 5

In which two ways can a marketer avoid a spamtrap? (Choose two.)

Select all that apply, then click Submit answer.

  • Establish a direct Opt-in process for all leads

  • Email leads who have been inactive for more than 6 months

  • Purge the database of inactive leads

  • Purchase lists from data vendors

Question 6

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

Select an option, then click Submit answer.

  • The report will identify the first program status as a success and calculate based on that.

  • The report will return a null value for cost per success.

  • The report will identify the last program status as a success and calculate based on that.

  • The report will return an error for cost per success.