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MCE – Marketo Certified Expert Exam

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Showing 4–6 of 10 questions

Question 4

Which three token types can be used to insert a date into an email? (Choose three.)

Select all that apply, then click Submit answer.

  • ○

    Rich Text
  • ○

    Date
  • ○

    Calendar File
  • ○

    Number
  • ○

    Text
  • ○

    Score
Question 5

In which two ways can a marketer avoid a spamtrap? (Choose two.)

Select all that apply, then click Submit answer.

  • ○

    Establish a direct Opt-in process for all leads
  • ○

    Email leads who have been inactive for more than 6 months
  • ○

    Purge the database of inactive leads
  • ○

    Purchase lists from data vendors
Question 6

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

Select an option, then click Submit answer.

  • ○

    The report will identify the first program status as a success and calculate based on that.
  • ○

    The report will return a null value for cost per success.
  • ○

    The report will identify the last program status as a success and calculate based on that.
  • ○

    The report will return an error for cost per success.