Pardot-Consultant Salesforce Certified Pardot Consultant (SP20)

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Showing 13–15 of 15 questions

Question 13

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Select an option, then click Submit answer.

  • Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

  • Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

  • Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

  • Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Question 14

How many Engagement Programs can run at one time

Select an option, then click Submit answer.

  • Always 100

  • Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

  • Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

  • Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100

Question 15

LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

Select an option, then click Submit answer.

  • Create an automation rule to assign to a lead queue when the qualification criteria is met.

  • Create a completion action to assign to a group when the prospect reaches a score of 100.

  • Create an automation rule to assign to a group when the qualification criteria is met.

  • Create a completion action to assign to a lead queue when a high-value form is submitted.