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Pardot-Consultant – Salesforce Certified Pardot Consultant (SP20)

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Showing 1–3 of 15 questions

Question 1

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?

Select all that apply, then click Submit answer.

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    Pardot Engagement Program
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    Salesforce Queue
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    Pardot Automation Rule
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    Pardot Static List
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    Pardot Marketing Campaign
Question 2

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

Select all that apply, then click Submit answer.

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    Form Report: Impressions
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    Lifecycle Report: New Prospects Created
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    Form Report: Conversions
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    Form Report: Submissions
Question 3

What is true about grading? [Choose two answers]

Select all that apply, then click Submit answer.

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    A prospect can be associated to multiple profiles.
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    You cannot change the default profile criteria
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    Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade.
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    All prospects start with a grade of D.