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Marketing-Cloud-Email-Specialist – Salesforce Certified Marketing Cloud Email Specialist (SU18)

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Showing 10–12 of 15 questions

Question 10

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.

In this scenario, what best practice was achieved?

Select an option, then click Submit answer.

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    Sending multiple emails in one day
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    Personalized recommendations
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    Opting customers in automatically
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    Preventing customers from opting out
Question 11

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year’s sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.

Which additional tactic should improve on NTO’s targeted segmentation?

Select an option, then click Submit answer.

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    Full-width lifestyle imagery featuring attractive people
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    Images of products that the customer has previously purchased
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    Personalized imagery influenced by subscriber preferences
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    Content focused on winter sports items for holiday shopping
Question 12

Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.

What is the correct sequence of Activities for this File Drop Starting Source?

Select an option, then click Submit answer.

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    Import File Activity > Send Email
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    Import File Activity > File Transfer Activity > Send Email
  • ○

    File Transfer Activity > Send Email
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    File Transfer Activity > Import File Activity > Send Email