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Marketing-Cloud-Email-Specialist – Salesforce Certified Marketing Cloud Email Specialist (SU18)

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Showing 7–9 of 15 questions

Question 7

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team. Which two ways should Path Optimizer be configured to select the better subject line? (Choose two.)

Select all that apply, then click Submit answer.

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    Split the audience equally and wait at least seven days to select a winner.
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    Split the audience equally and automatically choose the winning path based on Open Rate.
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    Split the audience equally and manually choose the winning path based on Email Engagement Stats.
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    Split the audience equally and configure a holdback population for a control.
Question 8

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.

Which action ensures NTO's sending reputation remains intact?

Select an option, then click Submit answer.

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    Implement an SAP with Private Domain and a Dedicated IP.
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    Request three Dedicated IPs to spread out the sending volume.
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    Request a Private Domain to leverage SPF and DKIM authentication.
Question 9

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

Select an option, then click Submit answer.

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    Einstein Engagement Scoring
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    Einstein Copy insights
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    Einstein Messaging Insight