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Marketing-Cloud-Email-Specialist – Salesforce Certified Marketing Cloud Email Specialist (SU18)

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Showing 4–6 of 15 questions

Question 4

Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.

Which two tools should be used to test and configure the segment? (Choose two.)

Select all that apply, then click Submit answer.

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    Data Filter
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    Filter Activity
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    SQL Query Activity
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    Filtered Group
Question 5

A marketer needs to share report results with a manager.

Which three options could be used to deliver the report? (Choose three.)

Select all that apply, then click Submit answer.

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    Save the report as a Snapshot.
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    Text a link to the report.
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    Email the report.
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    Notify the manager with a pop-up.
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    Save the report to an SFTP folder.
Question 6

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

What are three benefits of using Journey Builder? (Choose three.)

Select all that apply, then click Submit answer.

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    Goal setting to have the system listen to see if users met the goal.
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    Criteria setting to segment contacts based on behavior using SQL.
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    Updating or creating Salesforce CRM objects or records.
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    A/B/N testing as part of the workflow to conduct timing and creative tests.
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    Extracting data from an Audience data extension for analysis.