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200-101 – Interconnecting Cisco Networking Devices Part 2

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Showing 4–6 of 9 questions

Question 4

A start-up ecommerce brand that sells pet products wants to test campaign structure. It would like to determine if it should have separate ad sets targeting different pet interest groups or consolidate all interest groups into one ad set.

The brand sets up a multi-cell Conversion Lift test for one month. At the end of the test, no results are available to review, due to insufficient statistical power.

Which two approaches should the analyst recommend? (Choose 2)

Select all that apply, then click Submit answer.

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    Run a campaign-level A/B test instead

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    Run a multi-cell Conversion Lift with fewer interest groups

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    Run a multi-cell Conversion Lift test with an increased holdout percentage

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    Review campaign results in Ads Manager instead


Question 5

A small retailer wants to measure the impact of its Facebook campaigns on in-store sales.

The company operates a store in a local city with most customers within a 10-mile radius.

What measurement solution should it use?

Select an option, then click Submit answer.

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    Multi-touch attribution

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    Conversion Lift

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    Matched Market Lift

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    Marketing Mix Modeling

Question 6

A beverage brand plans to launch a World Cup campaign to generate awareness across digital, TV and print. It recently ran a marketing mix model to determine the performance of this campaign. The analysis proved that the campaign resulted in a lift in sales. Due to the high cost of World Cup ads, the ROI was $0.15, which is below their historical norms for campaigns.

How should the analysis help contextualize the results?

Select an option, then click Submit answer.

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    Advertised across too many channels

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    Based on viewership of the World Cup, CPMs are particularly high

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    Awareness campaigns are not designed to drive conversions

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    The campaign was contaminated by TV advertising