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200-101 – Interconnecting Cisco Networking Devices Part 2

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Showing 1–3 of 9 questions

Question 1

A marketing analyst wants to understand the relationship between campaign frequency and additional return on ad spend (ROAS) across 150 CPG Facebook campaigns. The analyst has the following information on these campaigns: reach, frequency, duration, budget, product category, buying strategies, and outcomes like additional sales and ROAS. The analyst suspects that campaign frequency is related to other campaign characteristics and is planning to run the following statistical model:

ROAS Lift = bO + b1.reach + b2.frequency + b3.duration + b4.budget + b5.product category + b6.buying strategy

What two additional statistical analysis are required to test the analyst's hypothesis?

(Choose 2)

Select all that apply, then click Submit answer.

  • ○

    Correlation matrix of campaign frequency and other predictors of ROAS Lift

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    Logistic regression including all relevant campaign characteristics

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    Simple linear regression of frequency and ROAS Lift

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    Multiple linear regression including non-linear and interaction terms


Question 2

An analyst working for a financial services company is reviewing Facebook campaign results to assess how many new credit card signups can be attributed to its Facebook campaign. The analyst is comparing attributed results in Facebook Ads Manager with those in Google Analytics and needs to explain why these are different.

What are two key differences between the platforms that can provide a reasonable explanation for this outcome? (Choose 2)

Select all that apply, then click Submit answer.

  • ○

    Google data includes impressions, conversions and clicks

  • ○

    Facebook data includes visits, conversions and clicks

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    Different platforms tend to attribute more conversions to its own platforms

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    Different platforms may be using different attribution models

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    Different platforms have access to different data


Question 3

A charity organization is in the process of allocating advertising budget to cross-publisher video campaigns. In order to assess which platform is generating the highest return or aci spend, it reviews results in Facebook Attribution, using an even-credit model for crosspublisher campaigns arc the data-driven attribution model for its Facebook campaigns.

In addition to this, the charity ran a multi-cell Brand Lift test to test different creative messaging with a custom audience based on website visitors who did NOT sign up to donate or receive regular emails.

Which two KPIs should be used to provide meaningful insights? (Choose 2)

Select all that apply, then click Submit answer.

  • ○

    Value of donations attributed to each campaign

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    Average video-view duration for each campaign

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    Average reach per campaign

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    Number of sign-ups attributed to each campaign

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    Number of impressions attributed to each campaign