Free Pardot-Specialist – Salesforce Certified Pardot Specialist(WI23) Practice Test Question

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  Register prospects for GoToWebinar events

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  Display how long a prospect watched a webinar

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  Automatically pull in prospects who exist in GoToWebinar but not Pardot

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  Display registrations and attendance as activities

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  Pulls in Pardot emails to use in GoToWebinar
  
  

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  Video Pages

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  Linked Instagram Pages

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  Company Pages

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  Personal Pages
  

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  Completion actions based on email link clicks only execute once per prospect.

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  Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

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  Completion actions based on email opens will retroactively apply if added after the email send.

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  Completion actions based on image file downloads only execute once per day.

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  From the list view

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  Through an automation rule

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  During the import process

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  Directly from the user record
  

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  Profile

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  Automation Rule

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  Pardot Score

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  Dynamic List
  

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  If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

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  Pardot can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.

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  You cannot sync with a sandbox at all
  
  

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  Evaluating email template options for the program

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  Visualizing a prospect's possible paths

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  Understanding the timeline of the program

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  Measuring a specific step's performance
  

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  Maintain the initial value upon subsequent form submissions

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  Always display even if previously completed

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  Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

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  Include "Not you?" link to allow visitors to reset the form

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  Conversions Report

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  Landing Page report

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  Form Handler Report

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  Form Report

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  Total Opt Outs

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  Total Sent

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  Total Queued

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  Total Delivered
  

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  Form

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  Form Handler
  

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  reCAPTCHA

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  Kiosk/Data Entry Mode

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  Progressive Profiling

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  “Not you”? Link
  

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  When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

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  Establish a consistent, predictable cadence for your email communications.

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  Send plain text only emails in order to increase engagement rates.

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  Make sure that all emails have a high image-to-text ratio.
  

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  The Opportunity must have the "Pardot" record type.

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  The Opportunity must be sourced by Pardot marketing activities.

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  The Opportunity must have a Contact Role that is syncing to a prospect in Pardot

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  The Opportunity must be created by a Sales user who is also a user in Pardot.

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  Pardot only shows this information on the lead record.

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  Once converted, this information shows on the account record and not the contact.

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  The administrator needs to create lookup fields on the contact to see this from the lead.

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  The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.