Free Marketing-Cloud-Email-Specialist – Salesforce Certified Marketing Cloud Email Specialist (SU18) Practice Test Question

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  SQL Query Activity

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  Segment Activity

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  Filter Activity

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  Data Extract Activity
  
  

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  Select the update type “Overwrite”.

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  Ensure the data extension has a Primary Key.

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  Select the update type “Add Only”.

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  Select the update type “Add and Update”.
  
  

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  Date range parameters

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  Error handling parameters

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  Report results delivery location

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  Report results file format

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  Error report log location
  
  

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  Data Filter

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  Filter Activity

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  SQL Query Activity

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  Filtered Group
  
  

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  Save the report as a Snapshot.

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  Text a link to the report.

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  Email the report.

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  Notify the manager with a pop-up.

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  Save the report to an SFTP folder.
  
  

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  Goal setting to have the system listen to see if users met the goal.

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  Criteria setting to segment contacts based on behavior using SQL.

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  Updating or creating Salesforce CRM objects or records.

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  A/B/N testing as part of the workflow to conduct timing and creative tests.

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  Extracting data from an Audience data extension for analysis.
  
  

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  Split the audience equally and wait at least seven days to select a winner.

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  Split the audience equally and automatically choose the winning path based on Open Rate.

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  Split the audience equally and manually choose the winning path based on Email Engagement Stats.

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  Split the audience equally and configure a holdback population for a control.
  
  

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  Implement an SAP with Private Domain and a Dedicated IP.

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  Request three Dedicated IPs to spread out the sending volume.

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  Request a Private Domain to leverage SPF and DKIM authentication.

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  Einstein Engagement Scoring

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  Einstein Copy insights

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  Einstein Messaging Insight
  
  

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  Sending multiple emails in one day

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  Personalized recommendations

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  Opting customers in automatically

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  Preventing customers from opting out
  
  

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  Full-width lifestyle imagery featuring attractive people

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  Images of products that the customer has previously purchased

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  Personalized imagery influenced by subscriber preferences

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  Content focused on winter sports items for holiday shopping
  
  

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  Import File Activity > Send Email

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  Import File Activity > File Transfer Activity > Send Email

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  File Transfer Activity > Send Email

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  File Transfer Activity > Import File Activity > Send Email
  
  

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  Triggered Send

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  Send Email

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  Automated Send

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  Template Send
  
  

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  Subscriber Preview

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  Approval Workflow

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  Content Builder Approvals

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  Minimize whitespace

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  Build image-based emails.

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  Use contrasting colors