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HOTSPOT
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.
Hot Area:
Answer is in the explanation below.
Which two behaviors can be tracked with Munchkin code? (Choose two.)
Select all that apply, then click Submit answer.
Web page visits
Web page clicks
Social media activity
Web page bookmarks
Average time spent on site
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
Select all that apply, then click Submit answer.
Add a new My Token to the program called {{my.webinar URL}}
Create a smart campaign using the Fills Out Form trigger
Create a smart campaign using the Send Alert flow step
Change the form settings to operational
Create an email that includes the {{member.webinar URL}} token
Change the email settings to operational
Create an email that includes the {{webinar.link URL}} token
Which three token types can be used to insert a date into an email? (Choose three.)
Select all that apply, then click Submit answer.
Rich Text
Date
Calendar File
Number
Text
Score
In which two ways can a marketer avoid a spamtrap? (Choose two.)
Select all that apply, then click Submit answer.
Establish a direct Opt-in process for all leads
Email leads who have been inactive for more than 6 months
Purge the database of inactive leads
Purchase lists from data vendors
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
Select an option, then click Submit answer.
The report will identify the first program status as a success and calculate based on that.
The report will return a null value for cost per success.
The report will identify the last program status as a success and calculate based on that.
The report will return an error for cost per success.
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
Select an option, then click Submit answer.
Add A/B Test
Schedule
New Email
Edit Smart List
What is one difference between segmentations and smart lists?
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A lead can exist in multiple segmentations but not in multiple smart lists.
Segmentations can be used to create dynamic content while smart lists cannot.
Smart lists can be used as a filter option when creating an email program while segmentations cannot.
Smart lists can be used in smart campaigns while segmentations cannot.
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?
Select an option, then click Submit answer.
Email performance
Changes to the engagement program cadence
Lead score
Contribution to the engagement score
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text “:default=there”?
Select an option, then click Submit answer.
To avoid an error message from showing if the field Company is empty
To display “there” in the email if the field First Name is empty
To avoid an error message from showing if the field First Name is empty
To populate the first name field with “there” if the field First Name is empty
This page holds a free practice test for the Marketo Certified Expert (MCE) certification from Marketo. You will find 10 free questions, drawn from the full Study4Pass practice set of 74 questions for this exam. The free sample includes 5 single-answer, 4 multiple-answer and 1 interactive questions — the same mix of formats you will meet in the full set. The questions follow the same topic balance as the real exam: Lead Management, Campaign Management, Reporting and Analytics and Program and Channel Management. The Marketo Certified Expert (MCE) exam is a professional certification exam that tests a candidate's knowledge of the Marketo platform and its capabilities.
The target audience for the Marketo MCE Exam is marketing professionals who have a working knowledge of Marketo and want to demonstrate their proficiency in the platform. The Prerequisite for Marketo MCE Exam is to have at least one year of experience with Marketo and/or have completed the Marketo Certified Expert (MCE) Training.
Use the sample the way you would use the real thing: answer each question on your own first, then open the explanation and make sure you understand why the right answer is right. That habit — reasoning instead of memorizing — is what carries over to exam day. When a topic keeps tripping you up, that is your study plan telling you where to go next.
When you finish the sample, do not just count the score — read it. Every missed question names a topic, and the full set lets you train that topic on its own until it stops costing you marks. That loop of test, review and targeted practice is how this set is designed to be used, from the first free question to the last simulation.
Inside the full MCE practice set:
Pick an answer for each question and check it straight away — the correct answer and a full explanation appear under the question. There is no time limit and nothing to sign up for. When an explanation is not enough, use Ask AI: this is an AI-Enabled practice test, and Ask AI explains the concept behind the question in plain language. Ready for more? The full 74-question set adds a timed Exam Simulation mode, topic training for your weak areas, and a flagged-question review, so you can practise the way the real exam feels.
Yes — the 10 questions on this page are completely free, with no signup and no payment details needed.
74 questions. The 10 free questions above are a sample of that full set, in the same style and topic balance.
Yes — every question shows the correct answer with an explanation, and Ask AI can explain the concept behind a question in plain words if you want to go deeper.
No. This is a practice test: the questions are written to mirror the real MCE exam’s topics and difficulty, not copied from it.
