Free AdWords-Fundamentals – Google AdWords Fundamentals Practice Test Question

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  Search terms

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  Clickthrough rate (CTR)

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  Clicks

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  Impressions
  
  

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  Purple flowers

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  Flower gardens

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  Purple flowers haze

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  Purple flower seeds
  
  

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  Sport equipment

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  Running shoes

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  Buy tennis shoes

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  Tennis clothing
  
  

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  Higher bids generally result in more conversions at a higher average CPA.

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  Lower bids generally result in more conversions at a lower average CPA.

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  Lower bids generally result in fewer conversions at a lower average CPA.

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  Higher bids generally result in fewer conversions at a higher average CPA.
  
  

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  Custom-branded merchandiser tracking inquiries, some of which convert to a deal

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  Retail e-commerce selling luxury hats and tracking transactions

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  Network security company tracking free trials, some of which convert to a purchase

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  Improve comedy group promoting a mysterious video with no immediate ways to interact
  
  

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  Specific placements within the Search and Display Networks.

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  The Placement and Display Networks.

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  The Search and Display Networks.

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  Specific placements within the Search Network.
  
  

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  Ads cannot simulate email inbox notifications or fake "friend/crush" requests.

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  Ads cannot contain exclamation points.

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  Ads cannot contain the phrase "See more!"

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  Ads cannot contain that amount of characters.
  
  

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  Their landing pages generate error messages.

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  Their web pages are not generating the desired conversion results.

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  The number of impressions for their website has decreased.

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  The number of clicks to their websites has decreased.
  
  

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  Repeat words to add emphasis

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  Use the same ad text for every ad in the ad group

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  Use a home page for every URL

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  Include prices and promotions
  
  

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  Add affinity audiences targeting people interested in green living and beauty

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  Use a balanced combination of broad-, exact-, and phrase-matched keywords

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  Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

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  Target large metropolitan areas where people are more likely to encounter her product
  
  

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  reach customers while there’s searching for your products or services

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  choose the types of websites where you want your ads to show

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  choose from a range of ad formats, like video and image ads

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  reach customers browsing websites related to your business
  
  

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  Auction insights report

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  Time segmentation report

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  Search terms report

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  Paid & organic report
  
  

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  Evaluate current landing page to determine if it is relevant to the ad.

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  Raise the campaign's budget to increase traffic to the site.

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  Remove any negative keywords to attract more relevant visitors.

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  Increase maximum cost-per-click (CPC) bids to improve Ad Rank.