← Back to exam page

CRT-550 – Salesforce Certified Marketing Cloud Consultant Exam

Loading demo links...

Showing 7–9 of 10 questions

Question 7

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.

How should the customer individualize the email content?

Select an option, then click Submit answer.

  • ○

    Personalization Strings

  • ○

    Substitution Strings

  • ○

    Dynamic Content Areas

  • ○

    Guide Template Language


Question 8

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.

What solution should the consultant propose, given the customer's requirements and available resources?

Select an option, then click Submit answer.

  • ○

    Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

  • ○

    Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.

  • ○

    Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

  • ○

    Configure a data structure using Lists and leverage the out-of-the-box Preference
    Center.


Question 9

A customer provides a file containing only new and updated subscriber records exported from its marketing database.

* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.

* The customer requires that the import completes prior to 4AM.

* On average, the file will contain about 2 million rows of data each day.

Based on the customer's requirements and recommended best practices, how should the daily file be imported?

Select an option, then click Submit answer.

  • ○

    Import the file to a data extension, using the 'add and update' method.

  • ○

    Import the file to a list, using the 'update only' method.

  • ○

    Import the file to a list, using the 'add and update' method.

  • ○

    Import the file to a data extension, using the 'overwrite' method.