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CRT-550 – Salesforce Certified Marketing Cloud Consultant Exam

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Showing 4–6 of 10 questions

Question 4

What is a capability of the Import within Contact Builder? Choose 2 answers

Select all that apply, then click Submit answer.

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    The data source can be a local file, data filter, or file on any FTP.

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    The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

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    Like the Import Wizard, the Contact Builder import definition can be executed without saving.

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    In order to use Map by Header Row, the fields in the DE and file must match exactly.


Question 5

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should they use to create an audience for this campaign? Choose 3 answers

Select all that apply, then click Submit answer.

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    Lifetime Purchase Value

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    Proximity to Store

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    Last Purchase Date

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    Conversion Rate

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    Ages in Household


Question 6

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.

What skill set should the customer team have for this solution to be viable?

Select an option, then click Submit answer.

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    HTML

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    SSJS

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    AMPscript

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    SQL