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MB-220 – Microsoft Dynamics 365 for Marketing (beta)

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Showing 4–6 of 10 questions

Question 4 (Mixed Questions)

You need to set up a behavioral lead scoring model to identify leads who are sales ready.

You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor.

Which two grading models should you use? Each correct answer presents a complete solution.

Select all that apply, then click Submit answer.

  • ○

    Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10
  • ○

    Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15
  • ○

    Good = 35 - 49 / Average = 15 – 34 / Poor = 0 - 14
  • ○

    Good = 35 - 50 / Average = 15 - 35 / Poor = 0 - 15
Question 5 (Mixed Questions)

Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.

Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Select all that apply, then click Submit answer.

  • ○

    based on age
  • ○

    clicking on an email advertisement
  • ○

    an event for which the contact registered
  • ○

    based on zip code
Question 6 (Mixed Questions)

You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.

You need to track response data regarding how your contacts react to your various marketing initiatives.

Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Select all that apply, then click Submit answer.

  • ○

    Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
  • ○

    The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
  • ○

    The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

  • ○

    Survey insights measured over all respondents will be available on the Survey Insights form.
  • ○

    Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.