A technical seller receives a phone call from a client who requests an evaluation license to run some performance benchmarks for a set of price optimization problems. The client says his company needs to find solutions of good quality in less than an hour and is comparing multiple engines. The technical seller only needs to understand:
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Whether he needs support during his evaluation period and the evaluation timeline
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When the evaluation period will need to start and the length of it.
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The other engines actual performance, and what a solution of good quality means exactly to their business.
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The number of users who will access it.