What key market force is creating an opportunity for IBM Configure Price Quote (CPQ) to provide value for clients?
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Companies that sell complex configured products are looking to CPQ to drive over a 100% increase in an average deal size.
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For companies that sell complex products and services, and has inventory concerns, deploying CPQ technology would meet their needs
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B2B purchasers feel that buying from a website is more convenient.
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B2B purchasers feel that buying face-to-face is more convenient and personal.