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1D0-623 – CIW Social Media Specialist

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Showing 7–9 of 10 questions

Question 7

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign?

Select an option, then click Submit answer.

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    Graphic design cost, membership fee. pay-per-click fee and total clicks made.
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    Employee compensation, cost of goods sold and pay-per-click fee.
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    Total budget amount, pay-per-click fee and total clicks made.
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    E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
Question 8

In order to be considered as part of a brand's primary audience, a persona must be:

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    someone who is interested in the product, needs the product and is able to afford the product.
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    a returning customer who shares the product with other users and who regularly interacts with your brand.
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    considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
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    someone who is interested in the product, wants to share the product with more users and is able to afford the product.
Question 9

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

Select an option, then click Submit answer.

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    Create compelling ads and promote well-received organic posts.
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    Evaluate the click through rates to your Web site.
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    Repeal the same posts over and over.
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    Address posts to the entire platform audience.