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1D0-623 – CIW Social Media Specialist

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Showing 1–3 of 10 questions

Question 1

Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?

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    Implementation and measurement
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    Planning
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    Development
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    Preparation
Question 2

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

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    A large financial services company providing payroll processing
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    A car manufacturer that makes trucks, sedans and hybrids
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    A political campaign for mayor of a large city
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    A circus performance troupe that travels the country
Question 3

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

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    Cost per click
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    Conversion attribution
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    Total revenue earned
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    Click-through rates