← Back to exam page

E3 – E3 Strategic Management

Loading demo links...

Showing 7–9 of 15 questions

Question 7

ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states “Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times.”

Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

Select all that apply, then click Submit answer.

  • ○

    Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.
  • ○

    Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
  • ○

    Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.
  • ○

    Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
  • ○

    Set performance targets in diversity and equality for its hotel senior managers.
  • ○

    Operate a system of reward incentives for staff who display high ethical and professional standards.
Question 8

Mayo defined knowledge management as the management of the information, knowledge and experience available to an Organization. Which THREE of the following are steps in the development and implementation of a knowledge management strategy?

Select all that apply, then click Submit answer.

  • ○

    Gaining top management support.
  • ○

    Creating the technological infrastructure.
  • ○

    Populating the databases.
  • ○

    Appointing a change agent.
  • ○

    Establishing a knowledge management budget.
Question 9

QQQ is Country M's largest supermarket with 40% of the market share. In addition it has opened several stores around the world in the last 10 years. One of the reasons for QQQ's success is its loyalty card. The loyalty card is used to gather information about the spending patterns of its customers. Around two billion pieces of information each week are captured and stored in an enormous data warehouse that can be accessed by QQQ and other selected large retail partners.

The information can be used to assess the success of new product launches as well as which demographics of customer are making the purchases. The system also allows QQQ to tailor its special offers to

particular segments of the market and to predict the buying behaviour of its customers, which assists QQQ in procurement planning.

Which of the following best describes the activities outlined above for QQQ?

Select an option, then click Submit answer.

  • ○

    Customer relationship management
  • ○

    E-business
  • ○

    Market segmentation
  • ○

    Data mining