E3 E3 Strategic Management

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Showing 4–6 of 15 questions

Question 4

LLL is a global passenger airline that needs to invest in a new fleet of aircraft to operate on its routes. There are several types of aircraft to choose between. The new aircraft will have an operating life of 25 years with LLL and therefore management is keen to make the correct decision.

There are several uncertainties that make it difficult for LLL to make this investment decision. Aircraft engine technologies are changing and some manufacturers are developing engines that propel aircraft at much higher speeds, whilst others are developing slower engines that minimise emissions. Concern over global warming is leading governments in some countries to impose heavy taxation on airlines that operate aircraft that have high emissions. The demand for air travel is also changing due to changing income levels between emerging and mature economies as well as the increased use of telecommunications to replace face to face meetings.

Which THREE of the following techniques would you recommend to help LLL make this investment decision?

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  • Scenario planning

  • Morphological analysis

  • Cross impact analysis

  • Porters 5 Forces

  • Brainstorming


Question 5

TTT recently appointed a new Chief Executive, R, to lead it through a period of major change. R immediately set up a change management team which consisted of several senior managers and directors from across the organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff through a series of staff meetings. At these meetings R involved staff and built their ideas into the final change strategy.

R also set a series of interim goals to encourage ongoing performance throughout the change process. When the organization reached these goals, R widely publicized these achievements to help motivate staff.

However, after six months, TTT had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.

Kotter suggested that there were eight steps required to successfully lead change. Which TWO of the following did R fail to achieve? (Choose two.)

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  • Never letting up

  • Incorporate change into the culture

  • Develop a change vision

  • Generate short term wins

  • Empower broad based action


Question 6

CIMA has described the two roles of enterprise governance as 'preventing failure' and 'ensuring success'.

CIMA sees 'preventing failure' as being related to having proper risk management and corporate governance procedures in place. CIMA sees 'ensuring success' as being concerned with the practise of strategic management.

Which THREE of the following responsibilities of senior management are essential to 'ensuring success' for the Organization?

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  • Providing leadership and direction to the Organization.

  • Maintaining awareness and responsiveness to abrupt change in the Organization's environment.

  • Demonstrating competence in the execution of new initiatives.

  • Avoiding the dominance of the executive team by particular personalities.

  • Ensuring conformance with the codes of corporate governance.