Golden Crisp Cereals has calculated that its demand price elasticity is -1.4. It wants to expand in order to produce more cereal and hence increase its sales.
Which of the following are ways in which Golden Crisp Cereals could expand in the short run? Select ALL that apply.
Select all that apply, then click Submit answer.
-
○
Lease cereal-producing equipment at a fixed price for the next six months
-
○
Lease a small factory at a fixed price in order to increase production capacity
-
○
Construct a new factory, increasing both staff within the business and the company's production capacity
-
○
Invest in research and development so as to perfect the cereal-making process and maintain the company's position as a market leader
-
○
Build a long-term marketing strategy involving social media to boost product awareness and hence sales