A B2B software company's chief marketing officer asks how AI should support the sales and marketing function. The board's stated objective is improving pipeline conversion rates. Which AI initiative BEST maps an AI capability to that business outcome?
Select an option, then click Submit answer.
-
○
Use AI to score and prioritize leads so sales representatives focus first on the accounts with the highest purchase propensity, and measure success by conversion rate
-
○
Use generative AI to publish a much larger volume of social media posts each week
-
○
Purchase AI tool licenses for every marketing employee so the whole team has access
-
○
Automate expense report approvals in the finance department to reduce administrative work
