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AD0-E452 – Adobe Audience Manager Architect

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Showing 4–6 of 10 questions

Question 4

A client licenses the following tools:

Adobe Analytics for web analytics

Audience Manager for audience management and activation

Adobe Campaign for email campaign management

Adobe Competitor’s platform for website personalization

The competitor’s platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor’s platform.

Which two actions are required to establish the integration successfully? (Choose two.)

Select all that apply, then click Submit answer.

  • ○

    Ensure API calls to AAM includes “.../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb=[callback_function]”
  • ○

    Set up URL Type destination in Audience Manager
  • ○

    Set up Cookie Type destination in Audience Manager
  • ○

    Ensure API calls to AAM includes “.../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb=[callback_function]”
  • ○

    Set up Server to Server Type destination in Audience Manger
Question 5

Which three elements are part of the Customer Data Feed? (Choose three.)

Select all that apply, then click Submit answer.

  • ○

    Geo-Code
  • ○

    Unrealized Traits
  • ○

    Device
  • ○

    IP Address
  • ○

    Event Time
  • ○

    GCDevice
Question 6

A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.

Which Profile Merge Rule should an architect recommend to meet these requirements?

Select an option, then click Submit answer.

  • ○

    Current Authenticated + Current Device
  • ○

    Current Authenticated + No Device
  • ○

    Last Authenticated + Profile Link
  • ○

    Last Authenticated + Adobe Co-op