AD0-E452 Adobe Audience Manager Architect

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Showing 1–3 of 10 questions

Question 1

A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points. Which two data points are necessary to meet the requirements? (Choose two.)

Select all that apply, then click Submit answer.

  • Household size

  • Price data

  • Zip codes

  • Product Categories

  • Rewards ID

Question 2

Which two features must be implemented for server-side forwarding? (Choose two.)

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  • Visitor ID Service

  • Audience Management Module

  • Asynchronous Destination IFrame

  • DIL.create function

  • Declared ID synchronization

Question 3

A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.

What two requirements should the architect verify prior to making a recommendation? (Choose two.)

Select all that apply, then click Submit answer.

  • Whether they need to stop targeting users when they fall out of the segment

  • Tag management solution such as Adobe Launch deployed on the web property

  • Acceptable latency between when site visitors qualify for the segment and are targeted

  • Use cases the company has purchased from the Audience Marketplace

  • Onboarding approach for CRM data and number of attributes onboarded