Free PCM – Professional Certified Marketer Practice Test Question

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  Advertising

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  Direct marketing

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  Public relation

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  Sales promotion

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  Personal selling
  

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  seniority

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  knowledge

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  standards

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  delivery

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  communication
  

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  dog

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  cash cow

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  star

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  question mark

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  loss leader
  

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  Introduce ethical statements in the firm’s mission or vision statements

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  Use the company's mission statement to guide the SWOT analysis for the firm

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  Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues

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  Evaluate managerial actions from the standpoint of ethics

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  Check whether potential ethical issues identified during the planning stage have been addressed
  

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  Generation X

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  Generation Z

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  The Baby Boomers

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  Generation Y

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  Millenials
  

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  Brand licensing

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  Brand dilution

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  Brand association

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  Brand loyalty

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  Brand extension
  

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  100

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  400,000

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  1 million

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  1.4 million

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  3.2 million
  

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  Distribution centers rely on pull, rather than push strategies to determine their inventory levels.

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  Greater backup inventory is needed to prevent stockouts.

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  Space in a distribution center is usually more expensive than space in retail stores.

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  Distribution centers work best when retailers have only a few outlets that are far apart geographically.

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  Distribution centers enable the retailer to carry less merchandise in the individual stores, which results in lower inventory investments systemwide.
  

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  The discount offered by rebates is not significant enough.

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  The procedure to redeem a rebate is complex as well as lengthy.

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  The price cut is not offered directly to the consumers.

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  The price on the shelf is more than the normal price of the product.

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  The rebates come with riders such as a minimum purchase.
  

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  KARA Mining Company

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  KARA's employees

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  KARA's stockholders

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  KARA's mine and its natural environment

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  KARA's customers located close to the mine
  

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  Crichton products are all-natural, without preservatives or additives, and cannot be stored for a long time.

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  Many customers enquire if the Crichtons sell organic dairy products as well and are willing to buy them.

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  A chain of organic food stores has approached the Crichtons and offered to stock Crichton products in its outlets throughout the state.

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  Crichton products sell very quickly, and the Crichtons rarely stock inventory for longer than a week.

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  The Crichton Family Farm's most popular product is its home-baked loaves of bread, which sell twice as fast as any other item.
  

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  Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.

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  Crichton Inc. decided against opening a business in Cambria when the country's economy suffered a depression.

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  Aeryn Cosmetics decided to intensify its marketing efforts in the market when its closest competitor went out of business.

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  Green Bay Inc. changed its manufacturing process after the government imposed a new tax on one of the ingredients in its product.

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  Orangejello Inc. modified its product in the Cambrian market, to account for local tastes and preferences.
  

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  observation

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  Focus groups

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  Social media

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  Scanner method

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  in-depth interview
  

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  a seasonal discount

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  a quantity discount

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  a cash discount

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  a trade discount

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  a partial-payment discount
  

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  transparency

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  citizenship

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  fairness

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  respect

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  expediency