What is the primary purpose of portfolio bid optimisation?
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- ○ Distribute spend across campaigns
- ○ Optimise within business limits
- ○ Automate bids toward goals
- ○ Weight campaigns within portfolios
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What is the primary purpose of portfolio bid optimisation?
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What is the primary purpose of account structure design?
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What is the primary purpose of budget allocation optimisation?
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What is the primary purpose of campaign settings management?
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What is the primary purpose of constraint based optimisation?
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What is the primary purpose of ad group organisation?
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Which two statements about campaign settings management are true? (Choose two.)
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Which two statements about ad group organisation are true? (Choose two.)
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Which two statements about campaign performance dashboard are true? (Choose two.)
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CORRECT TEXT
______ is used to organise campaigns ad groups.
Answer is in the explanation below.
DRAG DROP
Match each administration element to its role.
Items to match: Keyword match types, Negative keyword lists, Ad extension management, Conversion tracking setup.

Answer is in the explanation below.
DRAG DROP
Match each measurement concept to its method.
Items to match: Conversion attribution model, Incrementality testing approach, Revenue tracking integration, View through conversion.

Answer is in the explanation below.