AdWords Shopping Advertising: Google AdWords: Shopping Advertising

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Part 1 - Introduction

1. Introduction
2m 26s
2. Google Adwords Account Creation
2m 31s
3. Overview and Interface of Google Adwords Dashboard
6m 1s

Fundamentals and Keyword Research

1. What is Keyword Research and how to do it?
7m 13s
2. Keyword Match Types in Adwords
2m 43s

Creating and Managing Ad Campaigns

1. Search Ad Campaign Creation
19m 1s
2. Display Advertising Campaign Creation
15m 31s
3. How to Create Display Ad Banners Yourself without Hiring a Designer?
4m 39s
4. Video Ad Creation and Advertisng on Youtube
7m 1s
5. Advertising Your App on Playstore and other Google Networks
3m 40s

Remarketing and Conversion Tracking

1. What is Remarketing and how to do it?
8m 58s
2. Remarketing with Customer List (Email/Phone)
1m 37s
3. Conversion Tracking in Google Adwords
5m 30s
4. Tracking Custom Campaign URLs on Google Analytics
3m 2s

Part 2 - Welcome section

1. Differences between AdWords and Google Merchant
3m
2. Visual difference of Google Shopping ads vs
2m
3. Creating your merchant account
3m
4. More on website verification
2m
5. Creating your first data feed
2m
6. Beginning to fill out your data feed
3m
7. Filling out the product feed
2m
8. Correctly setting your title attribute
5m
9. Optimizing the description field in your product feed
3m
10. Linking your AdWords account
1m
11. Another way to upload your product feed: From your ads setup dashboard
1m
12. When you have a large product feed file
2m
13. Almost there - creating your campaign
2m
14. Starting to run the ads
2m

How to get cheaper ad clicks & more ad impressions

1. How to begin running your ads from AdWords
4m
2. What if the product doesn't get many clicks at first?
3m
3. How to get cheaper clicks with the Ad-rank and how to boost it
5m
4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure
2m

Analytics for your ad clicks

1. How to set up Analytics for your AdWords clicks
3m

Updates from Google Ads

1. Change to accelerated bidding
1m

Supplemental app resources to aid you in your business

1. Supplemental app resources to aid you in your business
3m

Conclusion

1. Keyword exercise to try
4m
2. Decisiveness: Start and stop planning & key to success from business literature
4m
3. Working on your business vs
5m