AdWords Fundamentals: Google AdWords Fundamentals

AdWords Fundamentals: Google AdWords Fundamentals

Get ready for your exam by enrolling in our comprehensive training course. This course includes a full set of instructional videos designed to equip you with in-depth knowledge essential for passing the certification exam with flying colors.

$13.74 / $24.99

Part 1 - Introduction to Google Ads

  • 1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)
    8m 24s
  • 2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)
    8m 55s
  • 3. Google Ads Formula Calculator (part 1)
    7m 49s
  • 4. Google Ads Formula Calculator (part 2)
    5m 57s
  • 5. What is Google Ads? (part 1)
    4m 31s
  • 6. What is Google Ads? (part 2)
    7m 31s
  • 7. Where do Google Ads Show Up? (part 1)
    4m 34s
  • 8. Where do Google Ads Show Up? (part 2)
    8m 12s
  • 9. Complimentary AdVenture Media Account Audit (exclusions apply)
    6m 12s

Creating and Setting Up Our First Google Ads Account

  • 1. Creating Your Firs Gooogle Ads Account
    8m 21s
  • 2. Understanding the Google Ads Account Hierarchy
    8m 3s
  • 3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)
    9m 49s
  • 5. Understanding Network Settings (part 1)
    7m 15s
  • 6. Understanding Network Settings (part 2)
    6m 25s
  • 7. Understanding Location Targeting (part 1)
    6m 5s
  • 8. Understanding Location Targeting (part 2)
    6m 10s
  • 9. Configuring Location Targeting in Google Ads
    9m 37s
  • 10. Viewing Location Reports in Google Ads (part 1)
    5m 26s
  • 11. Viewing Location Reports in Google Ads (part 2)
    9m 15s
  • 12. Understanding Advanced Location Options (part 1)
    7m 40s
  • 13. Understanding Advanced Location Options (part 2)
    8m 11s
  • 14. Setting and Configuring Languages
    3m 47s
  • 15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)
    5m 35s
  • 16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)
    7m 6s
  • 17. Finding Your Hourly Reports in the Google Ads Interface
    5m 49s
  • 18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
    5m 35s
  • 19. Bidding Strategies: Target Search Page Location
    5m 26s
  • 20. Bidding Strategies: Target ROAS
    10m
  • 21. Bidding Strategies: Target CPA
    4m 44s
  • 22. Bidding Strategies: Target Outranking Share
    7m 22s
  • 23. Bidding Strategies: Maximize Clicks
    5m 17s
  • 24. Bidding Strategies: Enhanced CPC Bidding
    4m 24s
  • 25. Bidding Strategies: Manual CPC Bidding
    4m 28s
  • 26. Campaign Start and End Dates
    1m 26s
  • 27. Introduction to Dynamic Search Ads!
    7m 28s
  • 28. Understanding Sitelink Extensions (part 1)
    6m 34s
  • 29. Understanding Sitelink Extensions (part 2)
    7m 24s
  • 30. Callout Extensions
    4m 51s
  • 31. Call Extensions
    8m 19s
  • 32. Structured Snippet Extensions
    5m 56s
  • 33. App Extensions
    2m 18s
  • 34. Message Extensions
    8m 31s
  • 35. Location Extensions
    4m 55s
  • 36. Promotion Extensions
    9m 34s
  • 37. Price Extensions
    10m 25s
  • 38. Understanding Ad Rotation Settings
    10m 25s
  • 39. The Basics of Ad Scheduling
    10m 24s
  • 40. Understanding the Basics of Device Targeting (part 1)
    7m 6s
  • 41. Understanding the Basics of Device Targeting (part 2)
    8m 3s
  • 42. Understanding Campaign URL Options
    7m 7s

Structuring Your Ad Groups Like A Professional

  • 1. Ad Group Structure Basics and Organization (part 1)
    7m 20s
  • 2. Ad Group Structure Basics and Organization (part 2)
    6m 27s
  • 3. Ad Group Structure Ideas
    6m 42s
  • 4. Creating Our First Ad Group in Google Ads
    8m 55s

How To Write Killer Ads in Google Ads!

  • 1. The Anatomy of Google Text Ads
    6m 50s
  • 2. Compliance in Google Text Ads
    5m 21s
  • 3. Requesting a Manual Review of Your Ads and Expediting the Process
    2m 24s
  • 4. Best Practices for Successful Text Ads (part 1)
    6m 31s
  • 5. Best Practices for Successful Text Ads (part 2)
    7m 22s
  • 6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)
    8m 26s
  • 7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)
    6m 41s
  • 8. The BJ Fogg Behavioral Model
    14m 15s
  • 9. Creating Our First Ad in Google Ads
    11m 42s

Setting Up Your AdWords Billing

  • 1. Configuring Your Billing Details in Google Ads
    5m 1s

Keywords in Depth - The Heartbeat of Your Account

  • 1. Keyword Basics: Keywords vs Queries
    8m 34s
  • 2. The Basics of Keyword Research (part 1)
    4m 58s
  • 3. The Basics of Keyword Research (part 2)
    5m 56s
  • 4. The Basics of Keyword Planning (part 1)
    5m 56s
  • 5. The Basics of Keyword Planning (part 2)
    6m 51s
  • 6. The Basics of Keyword Organization
    6m 21s
  • 7. Understanding Keyword Match Types (part 1)
    5m 44s
  • 8. Understanding Keyword Match Types (part 2)
    6m 18s
  • 9. Keyword Match Types: Broad Match
    9m 3s
  • 10. Keyword Match Types: Broad Match Modified
    6m 5s
  • 11. Keyword Match Types: Phrase Match
    6m 20s
  • 12. Keyword Match Types: Exact Match (part 1)
    5m 37s
  • 13. Keyword Match Types: Exact Match (part 2)
    6m 6s
  • 14. Keyword Match Types: Negative Match (part 1)
    5m 56s
  • 15. Keyword Match Types: Negative Match (part 2)
    6m 11s
  • 16. Using the Search Term Report to Find Negative Keywords (part 1.1)
    7m 46s
  • 17. Using the Search Term Report to Find Negative Keywords (part 1.2)
    7m 21s
  • 18. Using the Search Term Report to Find Negative Keywords (part 2.1)
    8m 15s
  • 19. Using the Search Term Report to Find Negative Keywords (part 2.2)
    8m 51s
  • 20. Understanding Negative Keyword Lists (part 1)
    6m 3s
  • 21. Understanding Negative Keyword Lists (part 2)
    5m 42s
  • 22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)
    7m 25s
  • 23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)
    6m 3s
  • 24. Adding Negative Keywords at The Ad Group Level
    9m 3s
  • 25. Traffic Sculpting Using OPTMYZR
    7m 8s
  • 26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)
    6m 20s
  • 27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)
    7m 32s
  • 28. Using Additional Research Tools to Get Negative Keyword Ideas
    9m 54s
  • 29. Keyword Research: Using the Google Keyword Planner 1 (part 1)
    10m 2s
  • 30. Keyword Research: Using the Google Keyword Planner 1 (part 2)
    8m 57s
  • 31. Keyword Research: Using the Google Keyword Planner 2 (part 1)
    6m 56s
  • 32. Keyword Research: Using the Google Keyword Planner 2 (part 2)
    8m 39s
  • 33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)
    9m 5s
  • 34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)
    6m 51s
  • 35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)
    8m 36s
  • 36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)
    7m 44s
  • 37. Keyword Planning: Understanding the Buyer Funnel
    9m 53s
  • 38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)
    5m 50s
  • 39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)
    5m 50s
  • 40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)
    9m 43s
  • 41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)
    8m 20s
  • 42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)
    8m 57s
  • 43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)
    9m 40s
  • 44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)
    7m 46s
  • 45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)
    9m 15s
  • 46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)
    8m 58s
  • 47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)
    7m 29s
  • 48. Keyword Organization: Formatting Keywords in Excel
    10m 32s
  • 49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)
    7m 57s
  • 50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)
    3m 58s
  • 51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)
    6m 49s
  • 52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)
    6m 35s
  • 53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)
    9m 36s
  • 54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)
    8m 52s

Account Structure - How To Structure Ad Groups Like A pro

  • 1. Account Structure: How To Create A New Ad Group Within Your Campaign
    7m 22s
  • 2. Importing Your Keyword Lists From Excel Into Your New Ad Group
    10m 48s
  • 3. Creating Multiple, Relevant Ads For Your New Ad Groups
    13m 11s
  • 4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
    8m 9s

The Incredible Dynamics Of The AdWords Auction

  • 1. Introduction To The AdWords Auction
    20m 4s
  • 2. Understanding Quality Score: Click Through Rate And Ad Relevancy
    15m 25s
  • 3. Understanding Quality Score: Landing Page Quality
    7m 4s
  • 4. Understanding Ad Rank and How It Is Calculated
    11m 55s
  • 5. When You Could Ignore Low Quality Scores (and when you can't!)
    9m 14s
  • 6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
    7m 58s
  • 7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
    11m 25s
  • 8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
    7m 9s

Expanding And Refining Your Campaigns

  • 1. Navigating The AdWords Dashboard
    15m 16s
  • 2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
    15m 14s
  • 3. Editing The Essential Campaign Settings
    6m 15s
  • 4. How To Create New Campaigns That Will Improve Your Results
    15m 6s
  • 5. How ToUse Your Website To Make The Best Campaigns Possible
    15m 46s
  • 6. How To Set Up Powerful Custom Schedules For Your Campaigns
    11m 47s
  • 7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
    12m 7s

Negative Keywords - Your Greatest Ally

  • 1. Understanding Negative Keywords In-Depth
    14m 15s
  • 2. Using Broad, Phrase and Exact Match With Your Negative Keywords
    6m 51s
  • 3. Adding and Removing Negative Keywords and Negative Keyword Lists
    20m 20s

Making Your Ads Unstoppable With Multiple Ad Extnesions

  • 1. Introduction To Ad Extensions
    6m 18s
  • 2. The Benefits Of Using Ad Extensions
    8m 15s
  • 3. Different Types Of Ad Extensions and Best Practices
    5m 55s
  • 4. Adding Sitelink Extensions
    8m 15s
  • 5. Configuring Your Sitelink Extensions For The Best Results
    11m 22s
  • 6. Adding Callout Extensions And Phone Extensions
    8m 13s

Remarketing – Your Secret Weapon To Converting Like A Boss

  • 1. The 5 Primary Forms Of Remarketing
    15m 51s
  • 2. Realizing The Benefits And Importance Of Remarketing
    12m 49s
  • 3. How To Create And Add Your Remarketing Tag
    3m 59s
  • 4. Creating Your First Remarketing Audience
    13m 28s
  • 5. Configuring Your Remarketing Campaign Settings
    13m 52s

Keeping Track Of Profits With Conversion Tracking

  • 1. Understanding The Basics Of Conversion Tracking
    14m 15s
  • 2. Exploring The Different Conversion Actions Visitors Take On Your Site
    14m 22s
  • 3. Setting Up Conversion Tracking For Form Submissions
    17m 35s
  • 4. Generating And Installing Your Conversion Tracking Tag
    4m 34s
  • 5. Understanding The Basics Of Phone Call Tracking
    8m 58s
  • 6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
    9m 33s

Profitable Bidding Strategies

  • 1. Return On Investment (ROI) vs
    14m 53s
  • 2. How To Mathematically Calculate ROI and ROAS
    9m 7s
  • 3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
    11m 46s
  • 4. Calculating Profitable Keyword Bids Based On Revenue Per Click
    9m 8s

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

  • 1. Introduction To AdWords Scripts - What Are Scripts?
    4m 58s
  • 2. Bidding To Average Position AdWords Script Part 1
    11m 36s
  • 3. Bidding To Average Position AdWords Script Part 2
    13m 58s

Bonus Material!

  • 1. Part 1
    13m 30s
  • 2. Part 2
    18m 18s
  • 3. Part 3
    20m 5s

Part 2 - Introduction to Google AdWords

  • 1. Introduction
    9m

Setting up AdWords

  • 1. Setting up AdWords
    8m

Your first AdWords Campaigns

  • 1. Creating a Search Campaign for Google
    6m
  • 2. Creating a Display Advertising Campaign for Google
    10m
  • 3. Optimising AdWords Campaigns
    7m

Advanced Google AdWords Advertising and Reporting

  • 1. Remarketing in Google AdWords
    9m
  • 2. Effective Measurement of AdWords Performance
    6m
  • 3. Performance Reporting
    4m