AdWords Fundamentals: Google AdWords Fundamentals

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Part 1 - Introduction to Google Ads

1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)
8m 24s
2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)
8m 55s
3. Google Ads Formula Calculator (part 1)
7m 49s
4. Google Ads Formula Calculator (part 2)
5m 57s
5. What is Google Ads? (part 1)
4m 31s
6. What is Google Ads? (part 2)
7m 31s
7. Where do Google Ads Show Up? (part 1)
4m 34s
8. Where do Google Ads Show Up? (part 2)
8m 12s
9. Complimentary AdVenture Media Account Audit (exclusions apply)
6m 12s

Creating and Setting Up Our First Google Ads Account

1. Creating Your Firs Gooogle Ads Account
8m 21s
2. Understanding the Google Ads Account Hierarchy
8m 3s
3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)
9m 49s
5. Understanding Network Settings (part 1)
7m 15s
6. Understanding Network Settings (part 2)
6m 25s
7. Understanding Location Targeting (part 1)
6m 5s
8. Understanding Location Targeting (part 2)
6m 10s
9. Configuring Location Targeting in Google Ads
9m 37s
10. Viewing Location Reports in Google Ads (part 1)
5m 26s
11. Viewing Location Reports in Google Ads (part 2)
9m 15s
12. Understanding Advanced Location Options (part 1)
7m 40s
13. Understanding Advanced Location Options (part 2)
8m 11s
14. Setting and Configuring Languages
3m 47s
15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)
5m 35s
16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)
7m 6s
17. Finding Your Hourly Reports in the Google Ads Interface
5m 49s
18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
5m 35s
19. Bidding Strategies: Target Search Page Location
5m 26s
20. Bidding Strategies: Target ROAS
10m
21. Bidding Strategies: Target CPA
4m 44s
22. Bidding Strategies: Target Outranking Share
7m 22s
23. Bidding Strategies: Maximize Clicks
5m 17s
24. Bidding Strategies: Enhanced CPC Bidding
4m 24s
25. Bidding Strategies: Manual CPC Bidding
4m 28s
26. Campaign Start and End Dates
1m 26s
27. Introduction to Dynamic Search Ads!
7m 28s
28. Understanding Sitelink Extensions (part 1)
6m 34s
29. Understanding Sitelink Extensions (part 2)
7m 24s
30. Callout Extensions
4m 51s
31. Call Extensions
8m 19s
32. Structured Snippet Extensions
5m 56s
33. App Extensions
2m 18s
34. Message Extensions
8m 31s
35. Location Extensions
4m 55s
36. Promotion Extensions
9m 34s
37. Price Extensions
10m 25s
38. Understanding Ad Rotation Settings
10m 25s
39. The Basics of Ad Scheduling
10m 24s
40. Understanding the Basics of Device Targeting (part 1)
7m 6s
41. Understanding the Basics of Device Targeting (part 2)
8m 3s
42. Understanding Campaign URL Options
7m 7s

Structuring Your Ad Groups Like A Professional

1. Ad Group Structure Basics and Organization (part 1)
7m 20s
2. Ad Group Structure Basics and Organization (part 2)
6m 27s
3. Ad Group Structure Ideas
6m 42s
4. Creating Our First Ad Group in Google Ads
8m 55s

How To Write Killer Ads in Google Ads!

1. The Anatomy of Google Text Ads
6m 50s
2. Compliance in Google Text Ads
5m 21s
3. Requesting a Manual Review of Your Ads and Expediting the Process
2m 24s
4. Best Practices for Successful Text Ads (part 1)
6m 31s
5. Best Practices for Successful Text Ads (part 2)
7m 22s
6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)
8m 26s
7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)
6m 41s
8. The BJ Fogg Behavioral Model
14m 15s
9. Creating Our First Ad in Google Ads
11m 42s

Setting Up Your AdWords Billing

1. Configuring Your Billing Details in Google Ads
5m 1s

Keywords in Depth - The Heartbeat of Your Account

1. Keyword Basics: Keywords vs Queries
8m 34s
2. The Basics of Keyword Research (part 1)
4m 58s
3. The Basics of Keyword Research (part 2)
5m 56s
4. The Basics of Keyword Planning (part 1)
5m 56s
5. The Basics of Keyword Planning (part 2)
6m 51s
6. The Basics of Keyword Organization
6m 21s
7. Understanding Keyword Match Types (part 1)
5m 44s
8. Understanding Keyword Match Types (part 2)
6m 18s
9. Keyword Match Types: Broad Match
9m 3s
10. Keyword Match Types: Broad Match Modified
6m 5s
11. Keyword Match Types: Phrase Match
6m 20s
12. Keyword Match Types: Exact Match (part 1)
5m 37s
13. Keyword Match Types: Exact Match (part 2)
6m 6s
14. Keyword Match Types: Negative Match (part 1)
5m 56s
15. Keyword Match Types: Negative Match (part 2)
6m 11s
16. Using the Search Term Report to Find Negative Keywords (part 1.1)
7m 46s
17. Using the Search Term Report to Find Negative Keywords (part 1.2)
7m 21s
18. Using the Search Term Report to Find Negative Keywords (part 2.1)
8m 15s
19. Using the Search Term Report to Find Negative Keywords (part 2.2)
8m 51s
20. Understanding Negative Keyword Lists (part 1)
6m 3s
21. Understanding Negative Keyword Lists (part 2)
5m 42s
22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)
7m 25s
23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)
6m 3s
24. Adding Negative Keywords at The Ad Group Level
9m 3s
25. Traffic Sculpting Using OPTMYZR
7m 8s
26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)
6m 20s
27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)
7m 32s
28. Using Additional Research Tools to Get Negative Keyword Ideas
9m 54s
29. Keyword Research: Using the Google Keyword Planner 1 (part 1)
10m 2s
30. Keyword Research: Using the Google Keyword Planner 1 (part 2)
8m 57s
31. Keyword Research: Using the Google Keyword Planner 2 (part 1)
6m 56s
32. Keyword Research: Using the Google Keyword Planner 2 (part 2)
8m 39s
33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)
9m 5s
34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)
6m 51s
35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)
8m 36s
36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)
7m 44s
37. Keyword Planning: Understanding the Buyer Funnel
9m 53s
38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)
5m 50s
39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)
5m 50s
40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)
9m 43s
41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)
8m 20s
42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)
8m 57s
43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)
9m 40s
44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)
7m 46s
45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)
9m 15s
46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)
8m 58s
47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)
7m 29s
48. Keyword Organization: Formatting Keywords in Excel
10m 32s
49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)
7m 57s
50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)
3m 58s
51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)
6m 49s
52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)
6m 35s
53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)
9m 36s
54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)
8m 52s

Account Structure - How To Structure Ad Groups Like A pro

1. Account Structure: How To Create A New Ad Group Within Your Campaign
7m 22s
2. Importing Your Keyword Lists From Excel Into Your New Ad Group
10m 48s
3. Creating Multiple, Relevant Ads For Your New Ad Groups
13m 11s
4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
8m 9s

The Incredible Dynamics Of The AdWords Auction

1. Introduction To The AdWords Auction
20m 4s
2. Understanding Quality Score: Click Through Rate And Ad Relevancy
15m 25s
3. Understanding Quality Score: Landing Page Quality
7m 4s
4. Understanding Ad Rank and How It Is Calculated
11m 55s
5. When You Could Ignore Low Quality Scores (and when you can't!)
9m 14s
6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
7m 58s
7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
11m 25s
8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
7m 9s

Expanding And Refining Your Campaigns

1. Navigating The AdWords Dashboard
15m 16s
2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
15m 14s
3. Editing The Essential Campaign Settings
6m 15s
4. How To Create New Campaigns That Will Improve Your Results
15m 6s
5. How ToUse Your Website To Make The Best Campaigns Possible
15m 46s
6. How To Set Up Powerful Custom Schedules For Your Campaigns
11m 47s
7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
12m 7s

Negative Keywords - Your Greatest Ally

1. Understanding Negative Keywords In-Depth
14m 15s
2. Using Broad, Phrase and Exact Match With Your Negative Keywords
6m 51s
3. Adding and Removing Negative Keywords and Negative Keyword Lists
20m 20s

Making Your Ads Unstoppable With Multiple Ad Extnesions

1. Introduction To Ad Extensions
6m 18s
2. The Benefits Of Using Ad Extensions
8m 15s
3. Different Types Of Ad Extensions and Best Practices
5m 55s
4. Adding Sitelink Extensions
8m 15s
5. Configuring Your Sitelink Extensions For The Best Results
11m 22s
6. Adding Callout Extensions And Phone Extensions
8m 13s

Remarketing – Your Secret Weapon To Converting Like A Boss

1. The 5 Primary Forms Of Remarketing
15m 51s
2. Realizing The Benefits And Importance Of Remarketing
12m 49s
3. How To Create And Add Your Remarketing Tag
3m 59s
4. Creating Your First Remarketing Audience
13m 28s
5. Configuring Your Remarketing Campaign Settings
13m 52s

Keeping Track Of Profits With Conversion Tracking

1. Understanding The Basics Of Conversion Tracking
14m 15s
2. Exploring The Different Conversion Actions Visitors Take On Your Site
14m 22s
3. Setting Up Conversion Tracking For Form Submissions
17m 35s
4. Generating And Installing Your Conversion Tracking Tag
4m 34s
5. Understanding The Basics Of Phone Call Tracking
8m 58s
6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
9m 33s

Profitable Bidding Strategies

1. Return On Investment (ROI) vs
14m 53s
2. How To Mathematically Calculate ROI and ROAS
9m 7s
3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
11m 46s
4. Calculating Profitable Keyword Bids Based On Revenue Per Click
9m 8s

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

1. Introduction To AdWords Scripts - What Are Scripts?
4m 58s
2. Bidding To Average Position AdWords Script Part 1
11m 36s
3. Bidding To Average Position AdWords Script Part 2
13m 58s

Bonus Material!

1. Part 1
13m 30s
2. Part 2
18m 18s
3. Part 3
20m 5s

Part 2 - Introduction to Google AdWords

1. Introduction
9m

Setting up AdWords

1. Setting up AdWords
8m

Your first AdWords Campaigns

1. Creating a Search Campaign for Google
6m
2. Creating a Display Advertising Campaign for Google
10m
3. Optimising AdWords Campaigns
7m

Advanced Google AdWords Advertising and Reporting

1. Remarketing in Google AdWords
9m
2. Effective Measurement of AdWords Performance
6m
3. Performance Reporting
4m