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Pardot-Specialist – Salesforce Certified Pardot Specialist(WI23)

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Showing 13–15 of 15 questions

Question 13

Which adheres most closely to email sending best practices?

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    When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
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    Establish a consistent, predictable cadence for your email communications.
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    Send plain text only emails in order to increase engagement rates.
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    Make sure that all emails have a high image-to-text ratio.
Question 14

What must be true for a Salesforce Opportunity to sync to Pardot?

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    The Opportunity must have the "Pardot" record type.
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    The Opportunity must be sourced by Pardot marketing activities.
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    The Opportunity must have a Contact Role that is syncing to a prospect in Pardot
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    The Opportunity must be created by a Sales user who is also a user in Pardot.
Question 15

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Select an option, then click Submit answer.

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    Pardot only shows this information on the lead record.
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    Once converted, this information shows on the account record and not the contact.
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    The administrator needs to create lookup fields on the contact to see this from the lead.
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    The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.