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Marketing-Cloud-Administrator – Salesforce Certified Marketing Cloud Administrator (SP20)

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Showing 1–3 of 10 questions

Question 1

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.

Individuals should only be allowed to enter once, and the winner will be selected randomly.

All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.

Which two components are appropriate for this solution?

Choose 2 answers

Select all that apply, then click Submit answer.

  • ○

    Microsite with Web Collect to store entrants on a data extension.
  • ○

    Microsite with Smart Capture to store entrants on a data extension.
  • ○

    Send Email Activity with a link to a subscription center.
  • ○

    Data Extension with double opt-in status defined.
Question 2

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue ID...).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder?

Choose 2 answers.

Select all that apply, then click Submit answer.

  • ○

    Customer Data
  • ○

    Event Registration
  • ○

    Venue Details
  • ○

    Payment Details
Question 3

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object?

Choose 2 answers

Select all that apply, then click Submit answer.

  • ○

    Select all records which have opened an email in the past six months
  • ○

    Select all records with an email address
  • ○

    Select all records which are active in All Subscribers
  • ○

    Select all records where HasOptedOutofEmail is FALSE