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Customer-Data-Platform – Salesforce Customer Data Platform (CDP) Exam(WI23)

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Showing 13–15 of 15 questions

Question 13

What is the first step to setup and configure a marketing cloud customer data platform instance?(1)

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    Connect to the Marketing Cloud Account CDP is provisioned in
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    Complete the Salesforce CDP provisioning process
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    Connect to the Salesforce CRM Org CDP is provisioned in
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    Enable Salesforce CDP Admin permission set to the Salesforce CRM Org
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    CDP Admin has already configured the Salesforce CRM connector and setup data
Question 14

What data model object category can a marketer create segments on?

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    Unified Individual Only

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    Engagement

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    Profile

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    Other
Question 15

How does a CDP help reduce advertising costs?

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    By targeting customers efficiently in their preferred channel
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    By reducing the manual process from media buying
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    By increasing the transparency of media spend
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    By helping marketers understand the price of media