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B2C-Solution-Architect – Salesforce Certified B2C Solution Architect (SP21)

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Showing 1–3 of 10 questions

Question 1

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

Select all that apply, then click Submit answer.

  • ○

    Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
  • ○

    Use SMS as a channel due to its significantly higher engagement rate as compared to email
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    Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
  • ○

    Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
Question 2

A customer service team raised a new business requirement that requires a multi-cloud solution design between B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect has been hired to lead the design of the multi-cloud solution.

Which two actions should the Solution Architect take to accurately capture requirements and deliver the solution overview?

Choose 2 answers

Select all that apply, then click Submit answer.

  • ○

    Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured.

  • ○

    Conduct discovery workshops and upon completion present the solution back to the design authority or executive stakeholders to validate the solution.
  • ○

    Conduct discovery workshops to create a user acceptance testing document and invite business owners, each cloud technical architect, and implementation development team.
  • ○

    Include the customer service team so that they can provide detailed user stories prior to the discovery workshops.
Question 3

A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.

Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?

Choose 2 answers

Select all that apply, then click Submit answer.

  • ○

    Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.
  • ○

    Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.
  • ○

    Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud
    architecture best practices.
  • ○

    B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the
    storefront.