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MB-260 – Microsoft Customer Data Platform Specialist (beta)

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Showing 7–9 of 10 questions

Question 7 (Case Study 3)

You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.

Which validation is necessary to satisfy the sales team’s requirement?

Select an option, then click Submit answer.

  • ○

    Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
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    Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
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    Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales.
  • ○

    Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.
Question 8 (Mixed Questions)

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.

One of the requirements for the new business-level measure is to add a dimension of the city for each business account.

What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

Select an option, then click Submit answer.

  • ○

    Use the default “CustomerID” dimension when creating the measure.
  • ○

    Use the default “AccountID” dimension when creating the measure.
  • ○

    Remove the default “AccountID” dimension when creating the measure.
  • ○

    Remove the default “CustomerID” dimension when creating the measure.
Question 9 (Mixed Questions)

You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights.

Which statement about loading data to audience insights using Power Query is correct?

Select an option, then click Submit answer.

  • ○

    You must create a separate Power Query data source for each entity you wish to ingest.
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    Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
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    After you save a Power Query data source, you have to manually trigger the initial refresh process.
  • ○

    You can add additional entities to the data source using Get Data functionality in the Power Query.