100-101 – Facebook Certified Digital Marketing Associate

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  Helps advertisers reach the right people

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  Measures the results of an ad across devices

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  Measures in-app activity

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  Helps advertisers to create ad mock-ups

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  Stories

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  Right column

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  Marketplace

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  Feed

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  Divide budget by platform

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  Manage ad campaigns across platforms from one interface

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  Optimize ad campaigns by placement type

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  Apply reach and frequency across Messenger