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E1 – Managing Finance in a Digital World

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Showing 10–12 of 15 questions

Question 10

An electrical goods company produces colourful brochures for customers.

Which element of the marketing mix does this represent?

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  • ○

    Physical evidence
  • ○

    Product
  • ○

    Price
  • ○

    Packaging
Question 11

Company P has revised its corporate and marketing objectives following a recent expansion in the primary market within which it operates. The next step is to devise an appropriate marketing strategy. Company P has conducted primary and secondary market research and this information is in the process of being analysed to establish the needs of the subjects. At which stage of the marketing strategy process is Company P?

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  • ○

    Segmentation
  • ○

    Marketing mix
  • ○

    Targeting
  • ○

    Positioning
Question 12

Company V has traditionally sold children's toys from retail outlets. It is now exploring online retailing, or e-commerce, to expand its customer base. Which channel of distribution is Company V expanding into?

Select an option, then click Submit answer.

  • ○

    Level zero channel
  • ○

    Level one channel
  • ○

    Level two channel
  • ○

    Multiple level channel