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AD5-E809 – Adobe Target Business Practitioner Renewal

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Showing 4–6 of 10 questions

Question 4

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

Select all that apply, then click Submit answer.

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    Enable Adobe Analytics for Target to check corresponding activity reports.

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    Validate if goals and settings of the activity are set properly.

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    Duplicate the activity and delete the first one with an issue.

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    Diagnose activity audience qualification using debugging tools.


Question 5

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Select all that apply, then click Submit answer.

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    so that "Conversion Rate of Alternative" can be estimated pre-test

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    because it is not possible to change your primary goal after the test has started

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    so that "days to complete test" can be estimated pre-test

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    to minimize risk of biased metric selection


Question 6

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

Select an option, then click Submit answer.

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    Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

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    Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

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    Be less specific with the change: do not list the decrease in the exact number of form fields.